KIT KAT® BREAK TIME, ANYTIME™ Instant Win Game ~ 6/14/11

Visit www.kitkatusa.com,

Game begins at 12:00:01 A.M. Eastern Time (“ET”) on March 15, 2011 and ends at 11:59:59 P.M. ET on June 14, 2011. 

Game open only to legal citizens of the United States residing in the 50 United States, District of Columbia or Puerto Rico who are 18 years of age or older as of the date of Play. 

There are two (2) ways to play. 

(a) TEXT: Use your SMS-enabled mobile phone to text “Kit Kat” to short code 44144 to find out if you're a winner. Participants must have a mobile phone with text messaging capabilities to play by text message. Message and data rates may apply. Check with your wireless service provider for details on these and other applicable charges. You will receive reply messages. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. Proof of Text Message does not constitute proof of delivery or Play. 

(b) INTERNET: Visit www.kitkatusa.com, during the Game Period, and click on the icon, banner or text link to access the Game entry page [hersheys.com]. Enter your e-mail address during the Game Period and click on the indicated instant win area to find out if you’re a winner. 

Randomly selected times during the Game Period will be chosen by The Hershey Company (“Sponsor”), and the first entrant who completes a Play (whose Play is properly received and recorded by Sponsor's computer) on or immediately after a randomly selected time during the Game Period will win the stated prize, subject to verification. If you receive a message stating, CONGRATULATIONS YOU’RE A WINNER, you win the prize stated (subject to verification). Non-winning messages will read, SORRY, YOU DIDN’T WIN TODAY. TRY AGAIN TOMORROW. If you win a prize, you will be notified instantly on-line, or via a reply text message on how to claim your prize. Prize must be claimed within 72 hours of notification or prize will be forfeited. Non-winning entrants will not be contacted. 

Limit one (1) Play per person/method of entry per day. For the purpose of this Game, a “day” shall be defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET. Any attempt by any person to obtain more than the stated number of Plays by using multiple/different e-mail accounts or mobile phone numbers, or any other methods will void all of that person’s plays. Sponsor’s computer is the official time keeping device for this Game. Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other forms of participation are valid other than those set forth above. All entry information becomes the property of the Sponsor. 

PRIZES: 

Three (3) Grand Prizes. Each Grand Prize consists of one (1) $500.00 Best Buy Gift Card. Approximate retail value (“ARV”): $500.00 each. 

Six (6) First Prizes. Each First Prize consists of one (1) $250.00 Best Buy Gift Card. ARV $250.00 each. 

Nine (9) Second Prizes. Each Second Prize consists of one (1) $100.00 Best Buy Gift Card. ARV: $100.00 each. 

Two thousand one hundred sixty six (2,166) Third Prizes. Each Third Prize consists of one (1) $50 Best Buy Card. ARV: $50.00 each. 

Four thousand three hundred ninety eight (4,398) Fourth Prizes. Each Fourth Prize is one (1) coupon good for a free [1.5 oz size] KIT KAT® Bar at participating retailers. ARV: $1.09 each. 
Total ARV of all prizes offered is $116,993.82. 
Limit one (1) prize per person/email/postal address. 
Best Buy Gift Cards are subject to terms and conditions set by issuer. The difference between any stated value and actual value will not be awarded to winner. 

Potential text winners will be notified by text, at the mobile number provided at the time of entry. If a winner participated via text, he/she will receive a text message with instructions on how to claim their prize. Text winners must provide name and address information within seventy-two (72) hours in order for the independent judging agency to capture winner’s name and address or prize will be forfeited. Sponsor is not responsible for suspended or discontinued wireless service which may result in a potential winner not receiving initial prize notification. If winner notification is returned as undeliverable, without a forwarding address or if winner is found to be ineligible or otherwise not in compliance with these Official Rules, prize will result in forfeiture. Prize winners may be required to sign and return an Affidavit of Eligibility/Liability with (where lawful) a Publicity Release within fourteen (14) days of attempted winner notification as indicated by the date on the Affidavit. Failure to return any required documents within fourteen (14) days may result in prize forfeiture, and an alternate winner may be selected, in Sponsor’s sole discretion. If winner of any prize is a minor, prize may be awarded to the winner’s parent or legal guardian. If applicable, allow 6-8 weeks for shipment of prize following completion of notification process. Prizes will only be delivered to addresses within the United States and Puerto Rico. 

SPONSOR: The Hershey Company, 100 Crystal A Drive, Hershey, PA, www.hersheys.com. Best Buy is not affiliated with The Hershey Company, and does not endorse, co-sponsor or otherwise have responsibility for the operation of the Promotion. 

© 2011 The Hershey Company. BEST BUY and BEST BUY logo and the tag designs are trademarks of BBY Solutions, Inc.